Oticon More™ Hearing Aids Receive Prestigious Red Dot Global Design Award

Oticon’s new premium hearing aid, Oticon More™, wins the Red Dot Product Design award. Red Dot judges were impressed by the extraordinary technological breakthrough in the new hearing aids from Oticon which was specifically designed to support hearing loss in a profoundly new way.

Hearing aid manufacturer, Oticon, is delighted to announce that its Oticon More™ hearing aids have received the highly acclaimed and internationally recognised Red Dot Award: Product Design 2021. This latest achievement adds to Oticon’s previous Red Dot wins, demonstrating once again, that Oticon’s dedication to forward-thinking research and innovating technology is producing exceptional, industry-leading hearing devices.

Oticon More™ faced fierce competition in the most entered round of the awards to date, however, the Red Dot jury of independent designers, design professors and specialist journalists agreed that the excellent quality of Oticon’s latest premium hearing aids made them stand out. Red Dot were impressed by the technology on-board Oticon More™ which was specifically designed to support hearing loss in a profoundly new way.

Oticon More™ is the world’s first hearing aid to allow users to hear more relevant sounds, which makes listening more natural. It features a unique on-board Deep Neural Network (DNN), pre-trained by Oticon with 12 million sound scenes from real life, in order to optimize the way Oticon More™ makes sound more distinct. The DNN works seamlessly across varying listening environments which means that when you wear Oticon More™ hearing aids you get more precision and clarity while still feeling that the sound is comfortable.

Commenting on the award win, Janne Jakobson, Vice President, Oticon Brand, Global said: “Winning a Red Dot for high design quality in 2021 is an achievement we are extremely proud of, especially knowing that number of entries exceeded any previous year in the awards’ 60 year history. The journey to conceive Oticon More has required an unwavering dedication by our engineers and researchers, so it is really rewarding for them to see that all of their hard work is recognized. They are the backbone that supports our relentless focus on research and development. We tore up the industry rule book with Oticon More. Drawing on years of research of how the brain hears sound and how hearing technology can best support the brain, we invented a ground-breaking, radically new approach to sound processing which is helping users to hear more naturally. We are delighted to have the fruition of our research recognised, especially with such a respected global award.”


About Red Dot 2021

Manufacturers and designers around the globe are invited to enter their products in the annual Red Dot competition. This year, thousands of submissions from over 60 countries were individually assessed by the independent and international jury of experts, before deciding which have the most extraordinary and innovative designs.

About Oticon

500 million people worldwide suffer from hearing loss. The majority are over the age of 50 while eight percent are under the age of 18. Oticon’s vision is to create a world where people are no longer limited by hearing loss. A world where hearing aids fit seamlessly into life and help people realise their full potential, while avoiding the health consequences of hearing loss. Oticon develops and manufactures hearing aids for both adults and children and supports every kind of hearing loss from mild to profound and we pride ourselves on developing some of the most innovative hearing aids in the market. Headquartered in Denmark, we are a global company and part of Demant with more than 15,000 employees and revenues of over DKK 14 billion. Changing technology. Changing conventions. Changing lives. Oticon – Life-changing hearing technology. www.oticon.global 

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Sarah Chard, The PR Room. Email: sarah.chard@theprroom.co.uk. Phone: +44 (0) 333 9398 296