New Oticon Ruby Hearing Aid Introduces Innovative Features to the Essential Category

Copenhagen, Denmark, February 21st 2020 – Demonstrating a prowess for consistent innovation, Oticon is again setting a new standard in the essentials category with the introduction of its new hearing aid, Oticon Ruby. Notably, Oticon Ruby offers reliable contact-free inductive rechargeability for added everyday convenience. The new essential solution from Oticon also packs in great sound quality and performance featuring a new feedback management system, and outstanding wirelessly connectivity thanks to 2.4GHz Bluetooth® low energy technology, a combination of features never before seen in Oticon’s essential category.

Feedback management prevents whistling before it occurs

Designed to improve sound quality and a user’s overall hearing aid experience, the Oticon Ruby SuperShield feedback management system analyses incoming sound levels, identifies feedback risk and quickly prevents whistling before it occurs. Now users in the essential hearing aid category can hug, talk on the phone, or travel in their car without the whistling traditional hearing aids are prone to.

State-of-the-art rechargeable solution

Oticon Ruby is the first Oticon essentials hearing aid to feature a rechargeable lithium-ion battery. A stable and stylish charger offers hassle-free, reliable charging which can provide a full day of power in as little as three hours. A thirty-minute recharge can keep Oticon Ruby powered for up to an additional six hours.

Outstanding wireless connectivity

Oticon Ruby includes 2.4GHz Bluetooth® low energy technology to efficiently connect with, and clearly stream from TV’s, Computers, iPhones® or any other modern smartphone via ConnectClip. Users can stream music, watch videos, take calls and much more, enjoying stereo sound to both ears free from unwanted noise. Oticon Ruby can even be paired with multiple TV adapters so that users can easily switch to streaming high-quality audio from the TV of their choice in their home.

“As we develop new, pioneering technology, we look to ensure that as many hearing aid users as possible reap the benefits,” says Thomas Behrens, Chief of Audiology, Oticon. “With Oticon Ruby we provide a wealth of features, which have never before been seen in one complete essential solution. Combining the best sound quality that we have ever provided in the essential category with lifestyle enhancing features such as rechargeability and a plethora of connectivity options, Oticon Ruby users can enjoy a device that not only works but also improves their everyday life.”

Oticon Ruby behind-the-ear styles join the existing Oticon Siya in-the-ear styles to complete the Oticon essential portfolio. Based on Oticon’s newest, powerful chipset, Oticon Ruby offers great sound quality and includes a range of innovative technologies, including the SuperShield feedback management system, Noise Reduction LX, Multiple Adaptive Directionality LX, Single Compression LX, Wind noise management, and Tinnitus SoundSupport™. Oticon Ruby is also available as a CROS/BICROS solution.

For more details about Oticon Ruby, which will be made available in the UK at the end of April 2020, visit here.

For more information on Oticon visit:


About Oticon

500 million people worldwide suffer from hearing loss. The majority are over the age of 50 while eight percent are under the age of 18. Oticon’s vision is to create a world where people are no longer limited by hearing loss. A world where hearing aids fit seamlessly into life and help people realise their full potential, while avoiding the health consequences of hearing loss. Oticon develops and manufactures hearing aids for both adults and children and supports every kind of hearing loss from mild to profound and we pride ourselves on developing some of the most innovative hearing aids in the market. Headquartered in Denmark, we are a global company and part of Demant with more than 15,000 employees and revenues of over DKK 14 billion. Changing technology. Changing conventions. Changing lives. Oticon – Life-changing hearing technology. 

Media Contact:
Sarah Chard, The PR Room. Email: Phone: +44 (0) 333 9398 296