Hannspree-Logo-640pxHannspree is a consumer electronics company that entered the UK market in 2006 as a progressive and innovative, yet youthful AV brand. You may recognise their range of fun-yet-functional products, including their novelty LCD TVs for kids and sports fans.

The PR Room worked with Hannspree for over five years, developing creative PR campaigns to increase brand awareness and the popularity of its products across a vast media landscape. Following many successful PR campaigns and a rise in sales, Hannspree is today a consumer electronics giant with a comprehensive portfolio bursting with exciting product lines – and plenty of media coverage thanks to The PR Room.

The Challenge:

Hannspree came to us to help them increase their brand awareness and the visibility of their consumer electronics product portfolio of TVs, Netbooks, Tablet PCs, Monitors and Digital Photo Frames. This would involve securing extensive media coverage across broadcast, print and online media – coverage that would underline Hannspree as a market leader in unique and luxury consumer electronic products.

Our Work:

We launched the ‘Stylishly Done’ campaign. Our consumer electronics PR campaign for Hannspree involved the following:

  • Product reviews with the most influential broadcast, online and print media. Products were submitted for standalone reviews and into all relevant TV, Monitor, Tablet PC, Netbook and Digital Photo Frame group tests with the aim of winning awards and first class coverage to be uitilised as sales and marketing tools.
  • Hannspree products were submitted into all seasonal features in order to maximise exposure at peak buying times (Valentine’s gifts, Mother’s Day, Father’s Day, Christmas gifts guides etc.)
  • Product placement on leading TV programs such as Hustle and Big Brother to raise brand awareness with key audiences.
  • A press launch event in Milan, securing extensive media attendance and post-event coverage with the UK and European consumer electronics and lifestyle press.
  • Hannspree’s sponsorship of The World Superbikes and London Fashion Week was utilised for ongoing media hospitality days.
  • A social media strategy was developed for interacting with current and potential customers, the media and high-profile personalities, leading to further brand awareness and more click-through purchase opportunities.
  • Hannspree’s channel incentives we promoted via company profiles, spokesperson comment and interviews throughout IT and AV trade media, therefore positioning Hannspree as an industry expert.
  • Ongoing monitoring of the press to identify current industry issues and trends from which to offer comment to build spokesperson/s identity.

PR Results Achieved:

As a result of our technology PR campaign, we achieved the following for Hannspree:

  • Ongoing 1st class coverage achieved throughout key Consumer Electronics and AV media.
  • Priceless regular column inches from leading Men’s and Women’s Lifestyle media including FHM, GQ, Nuts, Zoo, Vogue, Woman’s Own and Red Magazine to name just a few.
  • Regular coverage in national and regional newspapers and on the most influential technology blogs.
  • Hannspree products regularly featured across key broadcast media including BBC Click, Something For The Weekend, Working Lunch, The Gadget Show and CBBC.
  •  An increase in sales and brand recognition, plus a significant rise in the number of new retailers stocking Hannspree’s product portfolio.
  • Hannspree ranked by industry analyst Meko as top 4 LCD manufacturer within first year of launch in UK.
  • Hannspree positioned as an influencer with key Hannspree personnel positioned as CE industry experts throughout AV and IT trade media.
  • Wide spread media coverage delivered key messaging of Hannspree as a unique, fun and one-of-a-kind consumer electronics brand.
  • A Twitter follower count of 3,500 in just 8 months
  • Scores of awards won from leading media which are used by Hannspree and its channel partners for marketing purposes.
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