Feedback From The Horses Mouth...
Victoria Chernih, PR Manager, Sennheiser UK Limited
“Sennheiser Communications, a leading manufacturer of premium headset solutions and a joint venture between the highly successful electro-acoustics specialist Sennheiser electronic GmbH & Co. KG and internationally renowned hearing health care company, the William Demant Holding Group, was looking for a new PR agency in the UK to promote its professional telecoms devices both to the IT and telecoms channel and to new and existing users of headsets.
The PR Room was chosen due to its 13 years of experience in this industry, which includes a strong telecoms and IT background and an extensive and enviable list of contacts within these sectors.We have been working with The PR Room for almost a year and have found them enthusiastic, professional and hard-working – they are a pleasure to work with, and we consider The PR Room an important part of our team. They have gained a true understanding of what and who we are and where we are situated in the market place and have provided us with excellent media coverage for all our outlets.
Sennheiser is a global giant in the audio industry and we are delighted to have The PR Room successfully promoting the Sennheiser Communications brand in the UK.”
Jamie Plumridge, Founder & Managing Director, Channel Dragons Limited
“We at ‘The Channel Dragons’ have to be very careful about which partners we associate ourselves with and recommend to our Global Technology Vendor clients. This is for two reasons. Firstly, we are tasked with representing these clients in the UK to drive their complete go to market strategy forward. A high degree of trust is placed in us to get the whole strategy exactly right in order to maximise sales growth. Therefore, any partner that works with us reflects us and our clients’ brand at a critical point in the development of their brand. Secondly, the quality of the PR results delivered has a direct impact on our success with that brand in the UK market and therefore our own revenues. For these reasons choosing a PR partner for our company was a critical decision to get right. After numerous recommendations from around the industry we were delighted to be introduced to The PR Room. All of these recommendations focused on The PR Room’s impressive results within the UK technology sector, their holistic service set, contacts within the industry’s press, professionalism, and exceptionally helpful manner in which they do business.
Our experience of The PR Room has served to not only ratify these recommendations, but to have exceeded them. We have been extremely impressed with their service right from day one, and as a result would recommend them at every given opportunity.
Thank you for the excellent way in which you have represented us and our clients.”
Daniel Jones, Partner & Sales Director, i-Minds
“i-minds is a leading European Sales and Marketing company representing consumer electronics companies across the globe – from start-ups through to established brands. We were looking for a PR partner that we could work with to support the PR requirements of our clients and compliment our own sales and marketing activities. Following conversations with journalists and companies in the consumer electronics industry, The PR Room were recommended to us on several occasions. The PR Room had a reputation and proven track record of taking brands to the mass consumer audience and so we hired their services in September 2012 and continue to work with them today.
The PR Room connect our clients with media and influencers across the consumer electronics specialist press, men’s and women’s lifestyle media, and regularly obtain coverage in national newspapers. The widespread coverage received has resulted in not only enhanced brand awareness for our clients, but also an all-important increase in sales volumes.
The PR Room has provided i-minds with intelligent, informed and responsible PR. They are a real pleasure to worth with, have a ‘go-that-extra-mile’ attitude, and are a trusted resource that consistently delivers first class results to enhance our clients’ brands and products.”
Robert Slade, Sales & Marketing Director, Beurer UK
“The problem with many PR agencies is that the pitch is delivered by a senior partner whereas the actual work is given behind the scenes to someone quite junior. Everyone has to learn of course, but the PR Room appreciate that every opportunity to represent your brand is critical and should be given the utmost care and commitment. I am always confident to brief Sarah and her team knowing that the project will be handled with the same dedication as if we had our own in house PR department.
My first experience with the PR Room was during a previous role in a completely different product sector to Beurer. I was extremely impressed with their work and more importantly their results so that not long after joining Beurer UK, I was glad to ask the PR Room to work with us. Their ability to adapt to this new product sector of Health & Wellbeing has been outstanding.”
Marcus Thielking, CMO and CFO, Skobbler GmbH
“We are a relatively small start-up with a limited budget for communication measures. That’s why efficiency is king. A mistake in the few communication measures we undertake could potentially be lethal, especially in international markets outside our home base Germany. Add to that the incredible level of competition and choice in our markets, the Apple App Store and Google’s Android Market, and you understand why we do need outstanding and reliable partners for our internationalization efforts.
The PR Room has exceeded these rather steep expectations by far. Not only did they provide us with first class coverage across all kinds of media (including nationwide TV) for several months on end, they have proven to see their service to us in a way that transcends pure execution (which has always been great). They do understand both product and market and they do think ahead. Their amazing and relentless efforts have directly attributed to the incredible success of our navigation applications for both iPhone and Android phones. It’s fair to say that they made it the bestselling navigation application of the UK on any smartphone.
Now we see top media proactively approaching skobbler when they cover navigation or smartphone applications. It has really become a phenomenon as skobbler has turned into a brand which is widely recognized in the smartphone world in the UK. This would have been impossible without the enthusiasm, guidance, and flawless communication of the PR Room.”
Katrine Palsby, PR and Communications Manager, BullGuard Ltd.
“Nothing short of “brilliant” describes The PR Room. BullGuard has worked with the PR Room for many years to promote our brand in the UK. They also act as the lead agency for our PR agencies across the world.
While our business, internet security, scores high on awareness, the actual product is a hard sell to the media as it is perceived as: need-to-have, far too technical, high maintenance and generally not very sexy. Consequently, there are quite a few PR challenges to address. The PR Room’s understanding of the market we operate in and keen instincts for how to create attention grabbing stories for B2B and B2C media, despite these challenges, is first class. Their dedication to pushing the BullGuard brand and their ability to position the BullGuard messages and make the most of them is impressive and their instincts are spot on.
The PR Room is an invaluable advisory partner in determining strategic and tactical measures on all levels – from generating grand ideas to finessing and executing them. Without ever losing sight of the big picture, their phenomenal attention to detail makes working with them a smooth and reassuring experience. You simply know that when Sarah and the team are on it, no stone is left unturned and no ball is dropped. Flexibility, quick thinking and realistic planning is all part of their DNA – add to that a great sense of humour and an always pleasant and professional attitude. They are so much more than an external agency – close and respected colleagues is the more appropriate term.
The PR Room has played an important role in building BullGuard’s solid reputation in the UK and in securing us a very healthy market share both in High Street retail and online sales. I would never hesitate to recommend The PR Room – if they say the can do it, they can. And then some!”
Martin Kent, Territory Manager, UK and Northern Europe, Hannspree UK Ltd.
“The PR Room has achieved first class coverage for both the HANNspree and HANNSG brand throughout I.T., Consumer Electronics, Home and Lifestyle media. By communicating our key messaging of unique but affordable luxury products, HANNspree became the leading manufacturer of fashionable LCD TVs. HANNSG has seen a significant increase in sales since The PR Rooms efforts began, with our products winning scores of awards throughout the media helping to drive sales though our channel partners.
We see The PR Room as an extension to our team. They fully understand our position in the market and have identified new areas in which to promote our brands and demonstrate our unique initiatives in product design. As a consequence, HANNspree LCD TVs have been featured across key broadcast media such as; Click On-line (BBC News 24), Something For The Weekend and Working Lunch, truly delivering our message to an extensive audience.
The PR Room has also been heavily involved in the PR work surrounding the World SuperBikes events that HANNspree is a major sponsor of. Hosting hospitality days with influential media has secured ongoing quality media coverage.
I can conclude that the ongoing work on our PR campaign by The PR Room has undoubtedly lead to a significant increase in sales and brand recognition, plus an all important increase in the number of retailers stocking HANNSpree and HANNSG products fulfilling and exceeding the original brief we provided them.”
Adrian Williams, Managing Director, Solar Technology.
“The value generated by the PR Room has significantly exceeded our spend.
Solar Technology is delighted with the performance of the PR Room. Since we began working together I have found them incredibly proactive at not only effectively positioning PR material in a wide range of media but also creating valuable feature articles for us”
David Guiver, Sales and Marketing Director, Navevo.
The PR Room organised and supported us with our press day in London and gained prime time interviews for us on the BBC, ITV and Channel 4 news.
Once again thank you to the PR room for their dedicated professional support.”
Julian Willis, Sales Manager, GETAC
“I am happy to say that The PR Room has not only delivered on every aspect of our initial brief, but also suggested additional campaign ideas that fall in line with our business strategies. I can wholeheartedly recommend The PR Room to any company looking for a proactive agency that is dedicated to understanding your needs and more importantly delivers results.
The PR Room very quickly identified our target media and implemented a strategy which would successfully promote GETAC and our products with the aim of increasing demand and ultimately sales volumes through our channel partners. Instead of using a scatter gun approach, The PR Room took a more targeted approach, carefully selecting media in order to significantly raise awareness of the GETAC brand to our target audiences.
Not only has the PR Room hit our target media throughout the defence, utilities, government, transportation, marine, emergency services and field service markets, they also identified unique opportunities in leading consumer IT and lifestyle press, giving the GETAC brand a new look for a previously untouched audience.
One of our main reasons for employing the services of a PR agency was to receive support at exhibitions we attend throughout the year to help raise the awareness of our attendance and to drive traffic towards our stands. The PR Room has worked very closely with us to develop PR campaigns surrounding our attendance at key industry exhibitions, DSEi and Service Management Europe ensuring that potential customers are kept up to date with our presence and launches that coincide. The PR Room has also worked to set up interviews for key GETAC personnel attending these exhibitions, ensuring that the media are aware of GETACs position in the market.
Another key objective was to build relationships with our resellers in order to encourage joint PR strategies. Identifying and implementing opportunities, our resellers have been pleased with their proactive approach and have been only too happy to assist The PR Room.”
Keith Warburton, President, Technology Channels Association
“Smokin’, it’s the only way to describe the speed of response offered by The PR Room
The PR Room always respond quickly and effectively to our needs, understanding who we need to reach, and how. We’re very pleased with what they do for us. Since working with The PR Room we have been able to create new opportunities, promoting our services in the consumer and national media. The PR Room is, without doubt, helping us to build our brand and reputation.
This increased presence throughout the consumer space has substantially contributed to our membership increase.
Trade and consumer press now come to us more frequently for comment and to discuss key issues, thereby achieving a key objective of our board.”
David Rouse, Independent Consumer Electronics Consultant
“As our first proper venture (excuse the pun) into the world of PR, I can say that we are delighted with the care and understanding afforded to this project by The PR Room. The PR Room successfully hit our key media including key online news sites, influential blogging sites as well as broadcast media. A case of “light the blue touch paper….”